The difficulty of ranking for a keyword.How easy or difficult is it to reach the Top 10 in Google search results with it?
This indicator is based on factors such as:
The authority of the domains that already occupy the Top 10.You can read here about the importance of backlinks in the age of AI.
The quality and extent of the content that currently exists on the internet.
The number of links (backlinks) that point to those pages.
A low difficulty (between 0-20) indicates that there are opportunities to position oneself easily, while a high difficulty (=> 60) suggests that it will be necessary to invest more in technical optimization, more content, and a backlink strategy.